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EUMETSAT PREPARES TOP TEAM FOR SATELLITE BLAST-OFF

EUMETSAT, the European organisation for the operation of meteorological satellites, provides the vital data used by meteorological services across Europe and beyond. When the organisation was planning the launch of its second generation satellite, Meteosat-9, in French Guyana in 2005, Head of PR Livia Briese wanted to make sure the senior management team would be ready to face the world’s press.

silverFox, in discussion with Livia and EUMETSAT Training Manager Elayne Chapman, put together a challenging and comprehensive day of media training designed to increase the top team’s ability to communicate the importance of what EUMETSAT is doing, focusing on the significance of more accurate weather prediction for agriculture, shipping, airlines and consumers, as well as on major climate related issues such as global warming.

To deliver the training and make it as realistic as possible, silverFox used state-of-the-art studios at the Media Service Centre in Mainz, near EUMETSAT’s offices in Darmstadt, pulling together a team of five technicians and producers to create the right conditions.

silverFox CEO Vyvyan Kinross and Associate Blair Drummond carried out four days of training in May and June with EUMETSAT’s senior managers, working through a variety of scenarios and set-ups to prepare the team to meet the goal of more effective and controlled communication with broadcast press.

“The team were tested by the training, which succeeded in helping individuals to be more comfortable and effective spokespeople, but also played a part in helping us think through our wider communications agenda as an organisation,” said Livia Briese.

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