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CRISIS MANAGEMENT

Who this course is for:

Who the course is for: Account Directors, Account Managers.

Duration:

Half day

The content:

  • Understand what constitutes a crisis
  • Know what role PR & communications plays in managing a crisis
  • Build risk analysis & assessment into communications & PR planning
  • Advise clients on developing a crisis plan
  • Benchmark against an existing plan
  • Building Crisis Management Into Your Strategy
  • Analysing Risk
  • Taking Ownership of Crisis Management
  • The elements: Breaking Them Down
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The Caterpillar Factory
by Vyvyan Kinross

Kick start your career in the PR business. An insider's account of the skills and processes needed to build a successful career in PR, covering applied social psychology, techniques to launch new products, a structure for winning proposals and rules on writing style. This book is a must-read for all PR students.
Available in February for just £10.99
PR Training ... Comms ... News Releases ... Feature Writing ... Media Relations ... Coaching ... Mentoring ... PRCA accredited ... CSR
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