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GETTING YOUR STORY STRAIGHT

-News release training for beginners-

Who this course is for:

PR account execs, in-house press officers, independents, marcoms assistants and everyone who wants to write more effective news releases.

Duration:

One day

The content:

Not everyone really knows what the classic components of a story are, and this forms the jumping off point for this one-day course. By identifying the universal elements of the story, delegates are able to better understand the context of news and how to develop a compelling story that grabs and holds the readerís attention. Individual elements include:

  • content assessment
  • technical processes
  • a classic news story structure that will never let you down
  • headlines and how they can make impact
  • benchmarking best practice against worst practice.
Click here to see course outline (Word Document)

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The Caterpillar Factory
by Vyvyan Kinross

Kick start your career in the PR business. An insider's account of the skills and processes needed to build a successful career in PR, covering applied social psychology, techniques to launch new products, a structure for winning proposals and rules on writing style. This book is a must-read for all PR students.
Available in February for just £10.99
PR Training ... Comms ... News Releases ... Feature Writing ... Media Relations ... Coaching ... Mentoring ... PRCA accredited ... CSR
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