GETTING YOUR STORY STRAIGHT
-News release training for beginners-
Who this course is for:
PR account execs, in-house press officers, independents, marcoms assistants and everyone who wants to write more effective news releases.
Not everyone really knows what the classic components of a story are, and this forms the jumping off point for this one-day course. By identifying the universal elements of the story, delegates are able to better understand the context of news and how to develop a compelling story that grabs and holds the readerís attention. Individual elements include:
Click here to see course outline (Word Document)
- content assessment
- technical processes
- a classic news story structure that will never let you down
- headlines and how they can make impact
- benchmarking best practice against worst practice.
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