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LOOKING TO LAUNCH!

-PR Planning for successful product and service launches-

Who this course is for:

PR consultancy account execs, in-house Press Officers and PROs, event managers, everyone who needs to know more about planing a product launch.

Duration:

Half a day

The content:

Everyone knows a great product launch when they see one. It has sizzle, pazazz, high recall - you can see it and sense it. Great launches go down in history. Just like a turkeys do. Everyone who has witnessed a turkey of a launch has had the same thought: ‘Thank God that wasn’t me in the firing line.’ Launches can make or break products. That means – as PRs – we enter the high risk zone. The zone is a place where the quality of our advice, our role as consultants, our knowledge of the media, of products and markets is tested to the max. This half-day course introduces some universal principles to help get your launch right. It helps you ask the right questions and introduces some benchmarking standards that underpin most successful launches. It is a participatory course which involves a mix of listening and doing.

Click here to see course outline (Word Document)

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The Caterpillar Factory
by Vyvyan Kinross

Kick start your career in the PR business. An insider's account of the skills and processes needed to build a successful career in PR, covering applied social psychology, techniques to launch new products, a structure for winning proposals and rules on writing style. This book is a must-read for all PR students.
Available in February for just £10.99
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