Who this course is for:
Chairmen, CEOs, senior managers and all those who are facing the role of spokesperson for their organisation for the first time, or who need to refresh their media facing skills.
One day or half day
If you do not have experience, facing the press with confidence can be difficult. Even your own trade journalists have an agenda, which you need to understand fully if you are to engage on equal terms and get your messages across. This half-day or full day programme makes sense of the modern media interview. Without hype or spin, we reveal a sound methodology and proven principles on which to face each press interview and meet your goals. Preparation, what makes a story, how to engage positively, traps & pitfalls, creating soundbites and talking in plain English are all covered during the programme. The course employs extensive role plays, including the involvement of a working journalist and video playback techniques to assess and benchmark performance. Expect to be tested, but not exposed, and have your skills extended during this useful and demanding day.
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