silverFox PR and Communications training Link to silverFox training index page




MEDIA TRAINING

Who this course is for:

Chairmen, CEOs, senior managers and all those who are facing the role of spokesperson for their organisation for the first time, or who need to refresh their media facing skills.

Duration:

One day or half day

The content:

If you do not have experience, facing the press with confidence can be difficult. Even your own trade journalists have an agenda, which you need to understand fully if you are to engage on equal terms and get your messages across. This half-day or full day programme makes sense of the modern media interview. Without hype or spin, we reveal a sound methodology and proven principles on which to face each press interview and meet your goals. Preparation, what makes a story, how to engage positively, traps & pitfalls, creating soundbites and talking in plain English are all covered during the programme. The course employs extensive role plays, including the involvement of a working journalist and video playback techniques to assess and benchmark performance. Expect to be tested, but not exposed, and have your skills extended during this useful and demanding day.

Back to Course Index



Link to About page for silverFox PR and Comms training Link to Courses page for silverFox PR and Comms training Link to Training & PR page for silverFox PR and Comms training Link to Clients page for silverFox PR and Comms training
Link to Downloads page for silverFox PR and Comms training Link to People page for silverFox PR and Comms training Link to Contact page for silverFox PR and Comms training Link to Links page for silverFox PR and Comms training
The Caterpillar Factory
by Vyvyan Kinross

Kick start your career in the PR business. An insider's account of the skills and processes needed to build a successful career in PR, covering applied social psychology, techniques to launch new products, a structure for winning proposals and rules on writing style. This book is a must-read for all PR students.
Available in February for just £10.99
PR Training ... Comms ... News Releases ... Feature Writing ... Media Relations ... Coaching ... Mentoring ... PRCA accredited ... CSR
Copyright © 2004 - 2013 silverFox training