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THE FEATURE ATTRACTION

-Feature writing training for beginners–

Who this course is for:

PR consultancy account execs, in-house PRs, Press Officers, internal communications teams and others with responsibility for writing feature based material.

Duration:

One day

The content:

Feature writing is a critical part of delivering a rounded media relations service, but too many people in the PR business still struggle with putting a compelling feature together. This one-day course starts by using newspapers to help define the classic types of feature, examines what works and what doesn’t work and then goes on to look at the basic building blocks of feature construction, delivering a method to follow in approaching all feature based assignments. Creating style and making impact, pitching a feature idea and planning illustrations are all part of the holistic approach to this important skill. Delegates will also benefit from working up a ‘live’ feature idea which will enable them to put techniques to immediate use in the context of an ongoing assignment.

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The Caterpillar Factory
by Vyvyan Kinross

Kick start your career in the PR business. An insider's account of the skills and processes needed to build a successful career in PR, covering applied social psychology, techniques to launch new products, a structure for winning proposals and rules on writing style. This book is a must-read for all PR students.
Available in February for just £10.99
PR Training ... Comms ... News Releases ... Feature Writing ... Media Relations ... Coaching ... Mentoring ... PRCA accredited ... CSR
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