silverFox PR and Communications training Link to silverFox training index page




Writing PR Proposals

Great presenters play a major part in delivering and keeping new business. But presenters alone cannot make the difference. Behind the presentation lies the winning proposal - the ideas, the strategy, the tactics and the right team. Putting together a successful proposal is a skill that lies at the very heart of PR consultancy, offering a tangible expression of the way we think through communications and PR solutions to sometimes complex business challenges. Develop and write compelling proposals and you are on your way to winning business and building your career too. This course shows you how to get your proposals on the road.

Who Should Attend

PR executives new to writing PR proposals or those wanting to improve their proposal writing skills

What you will learn

  • Interrogating a brief
  • Communications audits
  • The major components of a PR campaign
    • Measurable objectives
    • Audiences: who you are talking to
    • Messaging: what you are trying to say
    • Strategy: shaping your approach
    • Tactics & implementation
    • Timelines & budgets
    • Measurement & Evaluation
  • Writing in a persuasive business style
Special Delegate Instructions

This is a highly interactive course involving writing exercises. Delegates will receive printouts of Powerpoint presentations, handouts and case studies.

Back to Course Index



Link to About page for silverFox PR and Comms training Link to Courses page for silverFox PR and Comms training Link to Training & PR page for silverFox PR and Comms training Link to Clients page for silverFox PR and Comms training
Link to Downloads page for silverFox PR and Comms training Link to People page for silverFox PR and Comms training Link to Contact page for silverFox PR and Comms training Link to Links page for silverFox PR and Comms training
The Caterpillar Factory
by Vyvyan Kinross

Kick start your career in the PR business. An insider's account of the skills and processes needed to build a successful career in PR, covering applied social psychology, techniques to launch new products, a structure for winning proposals and rules on writing style. This book is a must-read for all PR students.
Available in February for just £10.99
PR Training ... Comms ... News Releases ... Feature Writing ... Media Relations ... Coaching ... Mentoring ... PRCA accredited ... CSR
Copyright © 2004 - 2013 silverFox training